Why e-scooters should be parked flat on the sidewalk

Help spread the word and understand the why

Happy New Year - and let us make it one that counts. Thanks for reading along. Even though it’s been a while. This one may be a bit more personal, but as I always advise when I talk to business owners: even business between two companies is between people at the core. Both parties need to understand that and work in a positive and constructive way with the person on the other side in order to get the best out of the business relationship between the companies.

The next decade

Having run 3 distinct phases of Sensitivus full-time over the last decade of my life, it was time for me to reevaluate where to focus my energy in the next decade. Improving the fun-to-”noise” ratio. Spending more time on projects and customers that give me energy and truly appreciate what I can bring to the table.

This led me to a revised menu of activities:

• Spending more time on my training business EE-Training, where I have been teaching experienced hardware engineers around the world how to make advanced stuff that works the first time for more than two decades.

• Getting back into some more challenging high-end electronic development as consulting/technical advisory within my field of SI/PI. Ideally, finding a fun company doing 200+ Gbps board-level design to work closely with.

• Advising small tech companies. Hoping to add a few more advisory/board roles. I really enjoy this type of work and get a lot of energy from every board meeting I attend.

This also means there is less time for day-to-day work in Sensitivus, so I handed that work over to my partner Kristian with strong help from Peter, the newest member of the team (and also the most experienced). I am basically changing my role in Sensitivus to a chairman role, well in line with my plan above.

The Sensitivus torque/angle sensing technology I invented during Covid times has gotten to a point now where the technology is proven, it is in series production for a well-known brand, the cost is competitive, the performance is way better than all competition, and the next steps are really all about selling it and integrating it into more ebike motors with more brands.

Look forward to hearing directly from Kristian how this goes for us in this next phase of Sensitivus. And don’t forget to be nice to him. Being nice to the people you deal with is the best way to get the most out of any longer-term (business) relationship :)

(…and no, he is not my son - haha)

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Denmark CC touring

The big sponsor-show, called GCN did a segment showing some credit card touring in Denmark recently. Fun to watch, and I think Visit Denmark got a lot out of their sponsorship - it is looking pretty nice around here when the weather is like that. But also annoying to watch some of the things that we flinch over, and some unavoidable but obvious mistakes:

• Cycling in a bike lane on the left side of the road when there is one on the right-hand side. You can get a fine for that.

• Flying a drone without a license. You can get a fine for that.

• Using your phone while cycling. You can get a fine for that (€100+).

• Wearing a jacket indoors at the dinner table. That is not how we do it around here.

• Claiming the first bike path in Denmark was from 1920. Obviously, that is wrong. The first bike infrastructure in Denmark is likely the stretch called Esplanaden in Copenhagen, established in 1892. This was back when bike riding for the average person took over from horseback riding for the rich.

That aside, a very positive and nice video. Having bike-toured a good part of Denmark, I can really recommend it. But please: Do not fly here (or anywhere else) just for fun. Some of us have kids and grandkids and do not like you unnecessarily f’ing up their planet even more just for your own pleasure. Get here by train, car, or bike (remember: Denmark is only 3 weeks of nice and easy biketouring from Spain, as an example).

And as an open invitation - if you come to Copenhagen on a bike - feel free to hit me up, and I would love to show you the city. As I did recently when Jon from TwoTone (a highly recommended bike-stuff marketing bureau in Amsterdam) was here to support his customer Omnium. And where we both learned that even the free town Christiania does have some boundaries :)

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Norway touring

I finally got to do a bit of touring in Norway last summer, and it was so beautiful that I have to share it with you. Something you should seriously consider doing.

Look for the “Mjølkevegen”, which is a high road used in the old days for collecting milk from the various mountain pastures in the summer. We did a modified version of this one, adding a bit from Cycling Norway, and from this odd GPX track.

And yes, the e-trailer (see earlier issues) came in quite handy with over 12.000 m elevation gain on 700 km of riding in 10 days. Highly recommended either way.

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With this… enjoy 2026. You will hear more from Krisitan about Sensitivus, and you can hear more from me about EE-Training and other things on LinkedIn and in the EE-Training substack.

Rolf V. Ostergaard
- Sensitivus
- EE-Training
- Linkedin

P.S.

If you found this interesting, there is more in the back issues. And if you found it boring, maybe the previous issues were more interesting for you.

P.S. #2

Oh, and on the scooters… Obviously, you should not park any vehicle in an obnoxious way on the sidewalk. But the word of the year 2025 was “Rage Bait”, so I had to try it in the subject line. Did I rage bait you? HaHa. I hope I failed to make you rage. But I wanted to get you to think of what is happening online. These tech giants that run social media platforms have learned that they generate most shareholder value by creating rage in society. Makes me so mad. Let us be more aware of how we ignore that in 2026.

Speaking of rage, the shared scooters all over sidewalks in Copenhagen actually created so much rage (not bait) that we now have a pretty specific (and in my mind a bit silly) law that you MUST wear a bike helmet to ride an electric scooter in Denmark. No new requirements on how you park it. That pretty much ended the share scooters here. You are also required to wear a helmet for S-pedelec, but not for other bike types.

(Yes, this is a Copenhagen sidewalk)

Hope to see you out there somehow, and thanks for reading along :)

[[ … AND LET’S KEEP UNF*KING THE PLANET - ONE EBIKE AT A TIME ]]